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Real Deal Brazil Hat Sale!
News Article Summer 2013

What is the Real Deal?

The Real Deal is made in Brazil of recycled canvas tarpaulins from cargo trucks used for transporting goods. Every hat is truly one of a kind as no two are the same. Each hat has its own unique character. Made from various colors of tarp, these hats may have patches, seams, holes, or even Portuguese writing. These hats are hand sewn by Brazilian villagers and reflect the true craftsmanship of the locals.

Because the tarpaulins were designed to protect its contents from the rough elements in Brazil, they make perfect covers to shield your cabeça (that's head in Portuguese) from the hot summer sun. Every characteristic of The Real Deal tells a story of its prior life lived as a lonely truck tarp and reveals its journeys through the harsh elements in equatorial Brazil. Here are some examples of the characteristics you could find in your own Real Deal Brazil.

Two styles available;
 the Original Recycled Tarp Hat with shapeable wire brim and
the Tugly Bush Hat without the shapeable wire brim.

Original Recycled Tarp Hat

From frays to fading, jagged stitching to ragged holes, patches to ink marks, every one-of-a-kind characteristic of our Real Deal recycled-tarp hat hints at the story of its prior life lived as a lonely truck tarp, and its rough journeys through the harsh elements of equatorial Brazil. Most likely the hat fabric has traveled from the Amazon out to São Paulo and back again. So don't take care of this hat; it will take care of you!

Real Deal Tarp Hat
No Two Are The Same !!!
Size Chart
  Size Circum inches
Small 6 3/4 21.5"
Medium 7 22"
Large 7 3/8 23"
X Large 7 5/8 24"
XX Large 8 25"
Suggested Retail Price $45.00
RealDeal Web Special $39.99

Paddle Shack
Special Sale Price


Shipping (Cont US) $5

Patches, patches
Patches are a very desirable characteristic of The Real Deal. They truly add uniqueness to each and every hat. Some are small and some are large; some take up complete sections of the hat. They can also appear on the brim or the crown of the hat. Patches can come in a variety of colors and aren't necessarily the same color as the original tarp.


Bend it, Shape it  any way you like it ...
It's All Right

Holes, Fraying and Stitching
Another flair of The Real Deal are the small puncture holes found in some of the hats. They may have been caused by some pointy cargo, or used to secure the tarp to the truck somehow. Fraying may have been caused by repeated wear from its contact with the steel frame of some tired cargo truck.

Portuguese Writing
Some Real Deal Brazil tarp hats have Portuguese writing in various places. Some of it was stamped on the original tarp and some of it is hand written. Lettering is usually large and makes a bold statement. It can appear on the brim of the hat, as well as on the crown.

Tugly Bush Hat

Pretty? Ugly? Neither? Both?

Sun hat? Garden hat? Beach hat? Travel hat? Fishing hat? Do-Any-Dang-Thing Hat?

Any, and all, of the above! This floppy version of our original Real Deal Brazil recycled-tarp head-topper is pretty much whatever you want it to be. Stuff it in a pocket, chuck it in a travel bag, toss it in a corner, step on it, stomp on it, kick it — with no wire in its brim, there's no worries of ever bending this hat out of shape!

As with our better known wide-brimmed original, the Pretty Ugly is handcrafted in rural Brazil from recycled truck tarps, meaning it carries the same distinctive markings, patches, stains, frays and occasional ink marks as our celebrated original.

It's pretty. It's ugly. It's Pretty Ugly. And it's all the Real Deal!

Size Chart

  Size Circum inches
Small 6 3/4 21.5"
Medium 7 22"
Large 7 3/8 23"
X Large 7 5/8 24"
XX Large 8 25"

Suggested Retail Price $34.99
Paddle Shack
Special Sale Price


Shipping (Cont US) $5

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